{"id":17586,"date":"2014-10-25T19:14:47","date_gmt":"2014-10-25T17:14:47","guid":{"rendered":"http:\/\/www.consolvilar.com\/?p=1773"},"modified":"2024-04-24T14:42:49","modified_gmt":"2024-04-24T12:42:49","slug":"formacio-en-obert-creacio-duna-marca-personal-gestio-i-desenvolupament-a-traves-de-la-imatge-personal","status":"publish","type":"post","link":"https:\/\/consolvilar.com\/ca\/formacio-en-obert-creacio-duna-marca-personal-gestio-i-desenvolupament-a-traves-de-la-imatge-personal\/","title":{"rendered":"FORMACI\u00d3 en obert: Creaci\u00f3 d&#8217;una Marca Personal, gesti\u00f3 i desenvolupament a trav\u00e9s de la imatge personal"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Aconsegueix crear una marca personal pr\u00f2pia per obtenir m\u00e9s visibilitat professional i oportunitats, potenciant la teva imatge personal d&#8217;una manera s\u00f2lida, segura i efica\u00e7 creant una estrat\u00e8gia coherent als objectius marcats.\u00a0<\/span><\/p>\n<p class=\"p1\"><a href=\"http:\/\/www.consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-24-a-las-08.49.49.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1795\" src=\"http:\/\/www.consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-24-a-las-08.49.49.png\" alt=\"Captura de pantalla 2014-10-24 a la(s) 08.49.49\" width=\"609\" height=\"402\" srcset=\"https:\/\/consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-24-a-las-08.49.49.png 609w, https:\/\/consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-24-a-las-08.49.49-300x198.png 300w\" sizes=\"auto, (max-width: 609px) 100vw, 609px\" \/><\/a><\/p>\n<p class=\"p1\"><b>OBJECTIUS:\u00a0<\/b><\/p>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\">Crear (des de Zero) un pla de desenvolupament i una estrat\u00e8gia de comunicaci\u00f3 per projectar una imatge personal coherent i efica\u00e7 professionalment<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s2\">\u00a0<\/span><span class=\"s1\"><span class=\"s1\">Utilitzaci\u00f3 correcta de les xarxes socials, web i blog<\/span><\/span><\/p>\n<\/li>\n<li><span class=\"s1\"><span class=\"s1\"><span class=\"s1\">Gestionar la comunicaci\u00f3 de la imatge personal segons els objectius i sense perdre en identitat<br \/>\n<\/span><\/span><\/span><span class=\"s1\"><span class=\"s1\"><br \/>\n<\/span><\/span><\/li>\n<li><span class=\"s2\">\u00a0<\/span>An\u00e0lisi de la reputaci\u00f3 digital personal i professional<\/li>\n<\/ul>\n<p class=\"p1\"><b>PROGRAMA<\/b><\/p>\n<p class=\"p2\"><span class=\"s1\">1. Marca personal i m\u00e0rqueting personal. Qu\u00e8 es? Per a que serveix?\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">2. Construcci\u00f3 de la \u201cMarca Personal\u201d \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">2.1.\u00a0<\/span>Per a qu\u00e8 vols una marca?<\/p>\n<p class=\"p2\">2.2. Desenvolupament i planificaci\u00f3 d&#8217;una estrat\u00e8gia de marca<\/p>\n<p class=\"p2\">2.3. Caracter\u00edstiques diferencials que es vulguin potencia<\/p>\n<p class=\"p2\">2.4. El paper de la imatge personal i la seva comunicaci\u00f3 en la pr\u00f2pia marca\u00a0<b>\u00a0 \u00a0 \u00a0 \u00a0<\/b><\/p>\n<p class=\"p2\"><span class=\"s1\">3. Identitat digital \u00a0 \u00a0 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">3.1. \u00a0Estrat\u00e8gia, eines i recursos per posicionar-se a les xarxes socials \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">3.2. Qu\u00e8 cal potenciar i evitar quan es construeix la pr\u00f2pia marca personal? \u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">3.3.\u00a0Difer\u00e8ncia entre Linkedin, Twitter, Facebook, Google +, Instagram \u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">3.4. Com aplicar la imatge personal a les xarxes social \u00a0 \u00a0 \u00a0 <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">3.5. Reputaci\u00f3 online \u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">3.6. Conscienciaci\u00f3 de la import\u00e0ncia de les xarxes socials en el proc\u00e9s de reclutament o selecci\u00f3<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">4. Marca personal VS imtage personal. Valor, identificaci\u00f3, posicionament i venta<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">5. Seguiment.\u00a0<\/span>Consultes i observaci\u00f3 de l&#8217;evoluci\u00f3 de la marca Personal creada<\/p>\n<p class=\"p2\"><strong>INFORMACI\u00d3<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><b><b>Dates<\/b>: <\/b>Dissabte\u00a08, de Novembre de 9h a 13h; i Dissabte 22, de Noviembre de 9h a 11h.\u00a0<\/span><\/p>\n<p class=\"p1\"><b>Duraci\u00f3<\/b>: 6h<\/p>\n<p class=\"p1\"><b>N\u00fam. assistents<\/b>: Grupos redu\u00efts -10 persones-<\/p>\n<p class=\"p1\"><strong>Preu:<\/strong>\u00a0100\u20ac<\/p>\n<p class=\"p1\"><b>Lloc:<\/b>\u00a0c\/ Consell de Cent 394, 08009 Barcelona. transforma<\/p>\n<p class=\"p1\"><span class=\"s1\"><strong>Dirigit a<\/strong>: Professionals de diferents \u00e0mbits que vulguin crear i potenciar una Marca Personal, i al mateix temps con\u00e8ixer la comunicaci\u00f3 de la imatge personal poder-la gestionar de manera efica\u00e7 a la marca.\u00a0<\/span><\/p>\n<p class=\"p1\"><b>T\u00e8cnics\/T\u00e8cniques<\/b>:<\/p>\n<p class=\"p1\"><strong>Jordi Cirach.\u00a0<\/strong>Community Manager; Social Media Strategist; Formador en Branding Personal i Influence Marketing.<\/p>\n<p class=\"p4\"><a href=\"http:\/\/www.consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-23-a-las-14.04.48.png\"><br \/>\n<\/a><a href=\"http:\/\/www.consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-23-a-las-14.04.48.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1766 size-thumbnail\" src=\"http:\/\/www.consolvilar.com\/wp-content\/uploads\/2014\/10\/socia-media-community-manager-80x80.jpg\" alt=\"socia-media-community-manager\" width=\"80\" height=\"80\" srcset=\"https:\/\/consolvilar.com\/wp-content\/uploads\/2014\/10\/socia-media-community-manager-80x80.jpg 80w, https:\/\/consolvilar.com\/wp-content\/uploads\/2014\/10\/socia-media-community-manager-36x36.jpg 36w\" sizes=\"auto, (max-width: 80px) 100vw, 80px\" \/><\/a><\/p>\n<p class=\"p4\"><strong>Consol Vilar. <\/strong>Assessora d&#8217;Imatge; Formadora en imatge personal &amp; professional i la seva comunicaci\u00f3; Dissenyadora de Moda<\/p>\n<p class=\"p4\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1767 size-thumbnail\" src=\"http:\/\/www.consolvilar.com\/wp-content\/uploads\/2014\/10\/Captura-de-pantalla-2014-10-23-a-las-14.04.48-80x80.png\" alt=\"Captura de pantalla 2014-10-23 a la(s) 14.04.48\" width=\"80\" height=\"80\" \/><\/p>\n<p class=\"p2\"><b>Metodologia<\/b>:\u00a0Te\u00f2rica, pr\u00e0ctica i participativa per adquirir habilitats i coneixements en marca personal, i comunicaci\u00f3 de la imatge personal &amp; professional<\/p>\n<p class=\"p5\"><span class=\"s2\"><b>Inscripci\u00f3:<\/b><\/span><span class=\"s1\"><b>\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #993300; text-decoration: underline;\"><b><a href=\"mailto:info@consolvilar.com\"><span style=\"color: #993300; text-decoration: underline;\">info@consolvilar.com<\/span><\/a><\/b><\/span><\/span><span style=\"color: #993300;\"><b>;\u00a0<\/b><\/span><span class=\"s2\"><span class=\"s3\"><b><span style=\"color: #993300;\"><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><span style=\"text-decoration: underline;\"><a href=\"mailto:formacio@consolvilar.com\"><span style=\"color: #993300; text-decoration: underline;\">formacio@consolvilar.com<\/span><\/a><\/span><\/span><\/span>\u00a0\u00b7 T<\/span><\/b><\/span><\/span><\/b><span style=\"color: #993300;\"><strong><span class=\"s2\"><span class=\"s3\">elef.<\/span><\/span><\/strong><b><span class=\"s2\"><span class=\"s3\"><b>:\u00a0<\/b><\/span><\/span><\/b><\/span><\/span><span class=\"s1\">+34<b>.\u00a0<\/b><\/span><span class=\"s2\">932 113 824 \u00b7 \u00a0 609 358 414<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aconsegueix crear una marca personal pr\u00f2pia per obtenir m\u00e9s visibilitat professional i oportunitats, potenciant la teva imatge personal d&#8217;una manera s\u00f2lida, segura i efica\u00e7 creant una estrat\u00e8gia coherent als objectius marcats.\u00a0 OBJECTIUS:\u00a0 Crear (des de Zero) un pla de desenvolupament i una estrat\u00e8gia de comunicaci\u00f3 per projectar una imatge personal coherent i efica\u00e7 professionalment \u00a0Utilitzaci\u00f3 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1566],"tags":[1568],"class_list":["post-17586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formacion","tag-formacio-lideralatevaimatge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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