{"id":17588,"date":"2014-10-26T19:17:04","date_gmt":"2014-10-26T18:17:04","guid":{"rendered":"http:\/\/www.consolvilar.com\/?p=1824"},"modified":"2024-04-24T14:42:54","modified_gmt":"2024-04-24T12:42:54","slug":"marca-personal-imatge-personal-personal-branding","status":"publish","type":"post","link":"https:\/\/consolvilar.com\/ca\/marca-personal-imatge-personal-personal-branding\/","title":{"rendered":"Marca Personal, visibilitat a trav\u00e9s de la Imatge Personal"},"content":{"rendered":"

Tom Peters<\/strong> diu: \u00abCrear una marca Marca Vost\u00e8 \u00e9s una gran cosa. Un desafiament personal. Un desafiament en el qual hi ha molt joc. …Mestratge. Creixement. Distinci\u00f3. Projectes sorprenents. Autonomia. Autogesti\u00f3. El que jo valoro. S\u00f3n els senyals distintius de Marca Vost\u00e8-Marca Jo\/Jo, S.L<\/em>\u00bb\u00a0<\/span>

En un entorn laboral competitiu, on l’oferta de productes en moltes ocasions supera a la demanda. Tenir una marca personal<\/strong> s\u00f2lida t’estableix com a l\u00edder del teu sector professional, i en conseq\u00fc\u00e8ncia, t’incrementa l’exposici\u00f3 de la teva empresa<\/strong> o negoci i refor\u00e7a la teva reputaci\u00f3 professional<\/strong>. Tenir una Marca personal \u00e9s una estrat\u00e8gia clau, per aconseguir objectius i \u00e8xits personals i professionals<\/strong>.<\/span><\/p>\n

\"wpid-Featured_Picture111-620x412\"<\/p>\n

Per\u00f2, som conscients del paper de la imatge personal dins del Branding Personal?, recorda que la base de la Marca Personal \u00e9s la persona i \u00e9s necessari:<\/span><\/p>\n

1. Autoconeixement<\/strong>. Saber qu\u00e8 i com parla la imatge personal… Imprescindible per gestionar la comunicaci\u00f3 de la Imatge personal professionalment.\u00a0<\/span>

2. Con\u00e8ixer i valorar les fortaleses i febleses<\/strong>\u00a0personals i professionals, per enfocar la Marca Personal de manera coherent i efica\u00e7.<\/span>

Un cop identificada i dominada la teva imatge personal i la seva comunicaci\u00f3 cal:\u00a0<\/span>

3. Analitzar i valorar<\/strong> per a qu\u00e8 vols la Marca Personal. Un cop identificat, marca uns objectius<\/span>

4. Definici\u00f3<\/strong>. Qu\u00e8 vols destacar? Per a qu\u00e8? Recorda que els serveis, productes o empresa que vols potenciar al mercat ho far\u00e0s a trav\u00e9s d’una estrat\u00e8gia. \u00a0Aquesta estrat\u00e8gia, cal saber reflectir uns valors i compet\u00e8ncies.\u00a0<\/span>

5. Acci\u00f3<\/strong>. Sortir a escena en diferents l\u00edneas de treball: Twitter; Facebook; Linkedin; Instagram; Pinterest; Networking;, Blog; YouTube; Assist\u00e8ncia a confer\u00e8ncies del teu sector, etc.\u00a0<\/span>

6. Visibilitat i venda<\/strong>. Les marques en general es creen per oferir uns serveis i\/o productes, per ser reconegudes i valorades. La Marca personal tamb\u00e9. Recorda que una MARCA no neix avui per a dem\u00e0, requereix d’un treball, recorregut, visibilitat\u00a0<\/span>i reconeixement. El temps que requereix crear una marca segons \u00e9s de sis mesos a un any. Tot dependr\u00e0 de l’estrat\u00e8gia, vies de comunicaci\u00f3, contactes, persuasi\u00f3, perseveran\u00e7a, etc.<\/p>\n

7. Reputaci\u00f3<\/strong>. Qualsevol marca estar exposada a la cr\u00edtica i comparaci\u00f3, la Marca Personal tamb\u00e9! Per aix\u00f2 cal comunicar segons els objectius de la Marca Personal i la pr\u00f2pia personalitat. I ser conseq\u00fcent que tota informaci\u00f3, sigui a trav\u00e9s de ls xarxes o presencialment ser\u00e0 observada, analitzada i valorada.<\/span><\/p>\n

\u00abMarca Personal\u00bb \u00e9s \u00abM\u00e0rqueting personal<\/strong>\u00ab. A m\u00e9s dels coneixements, cal dominar els codis de la imatge<\/strong> per igual: imatge externa, expressi\u00f3 i saber estar. Essencial per gestionar, crear i consolidar una Marca Personal d’\u00e8xit.<\/span><\/p>\n

Vendre’s a un mateix costa, no \u00e9s f\u00e0cil, pots ser el millor professional del teu sector professional, per\u00f2 aix\u00f2 no \u00e9s suficient davant una \u00abMarca Personal\u00bb, s’ha de saber projectar uns valors pel que fa a comunicaci\u00f3 i imatge i a vegades arriscar i sortir de la teva zona de confort. Recorda, la teva imatge externa parla per tu, i el teu estil pot ser un factor determinant per crear un valor diferencial a la teva \u00abMarca Personal\u00bb<\/span><\/p>\n

\"20121001_JosefAjram\"<\/p>\n

Josef Ajram<\/strong>, exemple de marca personal. www.josefajram.es<\/p>\n","protected":false},"excerpt":{"rendered":"

Tom Peters diu: \u00abCrear una marca Marca Vost\u00e8 \u00e9s una gran cosa. Un desafiament personal. Un desafiament en el qual hi ha molt joc. …Mestratge. Creixement. Distinci\u00f3. Projectes sorprenents. Autonomia. Autogesti\u00f3. El que jo valoro. S\u00f3n els senyals distintius de Marca Vost\u00e8-Marca Jo\/Jo, S.L\u00bb\u00a0En un entorn laboral competitiu, on l’oferta de productes en moltes ocasions […]<\/p>\n","protected":false},"author":3,"featured_media":15643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1705],"tags":[1848],"class_list":["post-17588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imatge-de-marca-personal","tag-lideralatevaimatge-assessoriaimatgepersonal-marcapersonal"],"yoast_head":"\nMarca Personal, visibilitat a trav\u00e9s de la Imatge Personal - Consol Vilar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consolvilar.com\/ca\/marca-personal-imatge-personal-personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca Personal, visibilitat a trav\u00e9s de la Imatge Personal - Consol Vilar\" \/>\n<meta property=\"og:description\" content=\"Tom Peters diu: \u00abCrear una marca Marca Vost\u00e8 \u00e9s una gran cosa. Un desafiament personal. Un desafiament en el qual hi ha molt joc. …Mestratge. Creixement. Distinci\u00f3. Projectes sorprenents. Autonomia. Autogesti\u00f3. El que jo valoro. 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