{"id":6686,"date":"2018-09-12T13:34:31","date_gmt":"2018-09-12T11:34:31","guid":{"rendered":"http:\/\/www.consolvilar.com\/escenografia-politica-imagen-comunicacion-2\/"},"modified":"2024-04-24T14:41:46","modified_gmt":"2024-04-24T12:41:46","slug":"escenografia-politica-imagen-comunicacion","status":"publish","type":"post","link":"https:\/\/consolvilar.com\/ca\/escenografia-politica-imagen-comunicacion\/","title":{"rendered":"Escenografia pol\u00edtica: imatge i comunicaci\u00f3."},"content":{"rendered":"

Escenografia pol\u00edtica, estrat\u00e8gia de comunicaci\u00f3<\/strong> que juga un paper fonamental per potenciar el missatge i la imatge professional.<\/strong><\/p>\n

Els pol\u00edtics\/cas, haurien de ser conscient d’aix\u00f2 i dominar la seva imatge professional & comunicaci\u00f3 (verbal i no verbal) segons el missatge i objectius que es vulguin aconseguir.<\/p>\n

En aquests \u00faltims mesos, setmanes i dies hem pogut observar l’escenografia de personatges p\u00fablics de la pol\u00edtica catalana i espanyola.<\/p>\n

Cristina Cifuentes,\u00a0expresidenta de la Comunitat de Madrid<\/strong>, el passat mes d’abril es va presentar davant els mitjans de comunicaci\u00f3 sola, per presentar la seva dimissi\u00f3 com a presidenta de Comunitat de Madrid. El color blanc predominava. El seu outfit, 100% blanc. Pel que fa a comunicaci\u00f3 significa puresa, innoc\u00e8ncia, transpar\u00e8ncia, pulcritud, etc. \u00a0Cabell recollit (m\u00e0xima obertura i simplicitat), llavis vermells, maquillatge marcat als ulls i galtes, en els seu conjunt (fortalesa, agressivitat, poder). De fons, bandera\u00a0espanyola i comunitat de Madrid. Escenografia per rebaixar tensi\u00f3.<\/p>\n

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 <\/p>\n

Dilluns 10 de Setembre, la Ministra de Sanitat, Carmen Mont\u00f3n<\/strong>, va apar\u00e8ixer amb un\u00a0outfit, 100% blanc \u00a0davant els mitjans i negar cap irregularitat en relaci\u00f3 al seu m\u00e0ster. La seva comunicaci\u00f3 no verbal projectava inseguretat, incomoditat, \u00a0no li va jugar a favor. A veure que passa en els propers dies…;-)<\/p>\n

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 <\/p>\n

Revisant el post abans de publicar-ho,\u00a0escolto<\/span>\u00a0i\u00a0observo<\/span>\u00a0per\u00a0tv<\/span>\u00a0la dimissi\u00f3 de la ministra.\u00a0Outfit<\/span>\u00a0de color blau (serenitat, tranquil\u00b7litat…)<\/span>\u00a0per\u00f2 la seva comunicaci\u00f3 no verbal la delata de nou. Detall, porta una carpeta de color vermell, color corporatiu del partit pol\u00edtic PSOE, per\u00f2 en cap moment ha ensenyat les \u00a0sigles del partit.<\/p>\n

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En el\u00a0post\u00a0de Juny, us parlava de la indument\u00e0ria pol\u00edtica\u00a0http:\/\/www.consolvilar.com\/ca\/indumentaria-imagen-politica\/<\/a> \u00a0espec\u00edficament en la presentaci\u00f3 de l’equip de Govern d’Espanya de Pedro S\u00e1nchez i la de la Generalitat de Catalunya.\u00a0La indument\u00e0ria, forma part de l’escenografia, i tamb\u00e9 el lloc (interior, exterior), fons, tarima o escala, banderes, etc.\u00a0\u00a0Tota estrat\u00e8gia escenogr\u00e0fica, ha de ser tractada \u00a0de forma global.<\/strong>\"\"<\/a><\/p>\n

 <\/p>\n

Pedro S\u00e1nchez, pocs dies despr\u00e9s de ser escollit president del Govern,<\/strong> la seva “rutina de c\u00f3rrer…”. <\/strong>Foto en la Moncloa,\u00a0outfit\u00a0esportiu (sabatilles esportives, pantalons curts i samarreta commemorativa dels 25 anys dels Jocs Ol\u00edmpics de\u00a0Bcn, del 2017), mascota (gos). Tot est\u00e0 estudiat per\u00f2 per projectar i transmetre proximitat i naturalitat a trav\u00e9s de la imatge & comunicaci\u00f3, per\u00f2, ho va aconseguir?\u00a0La\u00a0escenografia, ha de ser tractada al mil\u00b7l\u00edmetre i en equip per aconseguir l’objectiu amb \u00e8xit. \u00a0<\/strong>\"\"<\/a><\/p>\n

El dilluns,\u00a0Soraya\u00a0S\u00e1ez de Santamar\u00eda, anunciava la seva retirada al m\u00f3n de la pol\u00edtica<\/strong>. Ho va fer a trav\u00e9s del seu Twitter (xarxa social) i va evitar compareixen\u00e7a p\u00fablica. Tamb\u00e9 ha evitat assistir a reunions del seu partit (PP). \u00a0Tot estudiat, per ser la protagonista sense ser-hi present.\u00a0<\/strong><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Els debats pol\u00edtics televisius: taula o faristol, dempeus o asseguts, posici\u00f3 de les cadires, fons, posici\u00f3 de les c\u00e0meres, etc. Tot forma part de l’escenografia i cal con\u00e8ixer-la i dominar-la<\/strong>. Escenografia, estrat\u00e8gia a gestionar amb credibilitat perqu\u00e8 la imatge & comunicaci\u00f3 a favor. Un exemple hist\u00f2ric d’escenografia, \u00e9s el debat TV americ\u00e0 entre\u00a0Nixon\u00a0i\u00a0kennedy\u00a0en 1960. Molts s\u00f3n els estudis i analistes que diuen que aquest debat va fer guanyar a Kennedy per dominar la seva imatge externa, contacte ocular amb la c\u00e0mera, gesticulaci\u00f3, etc.<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Recorda,<\/strong>\u00a0en les diferents activitats professionals:reunions, confer\u00e8ncies, presentacions de producte, etc. l’escenografia t\u00e9 un paper influent. Saber-la gestionar, forma part de l’estrat\u00e8gia.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Escenografia pol\u00edtica, estrat\u00e8gia de comunicaci\u00f3 que juga un paper fonamental per potenciar el missatge i la imatge professional. Els pol\u00edtics\/cas, haurien de ser conscient d’aix\u00f2 i dominar la seva imatge professional & comunicaci\u00f3 (verbal i no verbal) segons el missatge i objectius que es vulguin aconseguir. En aquests \u00faltims mesos, setmanes i dies hem pogut […]<\/p>\n","protected":false},"author":3,"featured_media":6772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1696],"tags":[1994],"class_list":["post-6686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-escenografia-ca","tag-assessoriaimatgeprofessional-escenografia-comunicacionoverbal-imatgepolitica"],"yoast_head":"\nEscenografia pol\u00edtica: imatge i comunicaci\u00f3. - Consol Vilar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/consolvilar.com\/ca\/escenografia-politica-imagen-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escenografia pol\u00edtica: imatge i comunicaci\u00f3. - Consol Vilar\" \/>\n<meta property=\"og:description\" content=\"Escenografia pol\u00edtica, estrat\u00e8gia de comunicaci\u00f3 que juga un paper fonamental per potenciar el missatge i la imatge professional. 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